Strategic Vision recently released their 2014 Total Quality Index Study, where they presented Kia with the highest Total Quality Score out of all the mainstream brands included in the analysis. The automaker's two standout models, the 2014 Soul and Optima, took the top spots in their segments, leading to Kia's overall victory and establishing the company as a prominent competitor in the automotive market.
"Strategic Vision analyzes both the holistic and the tangible aspects of what influences quality," said Christopher Chaney, senior vice president of Strategic Vision. "Kia has both one of the lowest percentages of owners reporting problems and very strong ratings in exterior workmanship, interior styling and thoughtfulness with one of the highest customer safety scores."
With their durable craftsmanship and assortment of innovative technology features, Kia's models exceed quality expectations while maintaining an incredible value. Strategic Vision took these factors, as well as customers' perceptions, into consideration when ranking the brand in order to get an accurate depiction of Kia's reputation for quality. Over 38,000 new car owners were surveyed for the study, and out of all the automakers reviewed, Kia came out on top.
Check out the automaker's outstanding lineup at Camelback Kia and test-drive one of their high-quality models today!
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