If you're going to ask someone for a recommendation on a great new luxury sedan, then who better to ask than basketball superstar LeBron James. Not only is James a maven on the court, but he is also a massive fan of cars, which is why we are excited to announce that the athlete has just signed on to be Kia's newest brand ambassador.
Working primarily on behalf of the new 2015 K900, the Cleveland Cavalier MVP will shepherd the new luxury sedan into the lux-car marketplace. So what started James' love affair with Kia's K900? Well as the official vehicle of the NBA, James won the Kia K900 after winning the league's MVP Award. James then donated the car to charity, but being a big car enthusiast, James decided to get the K900 for himself.
"For me, a partnership has to be authentic and real to who I am and that's what makes this one so special," James said.
Some may be surprised at James and Kia's partnership, but it was actually the basketball player who contacted the automaker about teaming up. "It was a great call to get," Tim Chaney, vice president of marketing at Kia Motors America, said. "We were not actively seeking another endorser, but LeBron told us, after driving the car around this summer, that he liked it so much, that we decided to partner with him." As a part of the multiyear deal, the basketball player will appear in several television and print ads. James will also drive the K900 to Cavaliers home games.
The new ads should be making their way out into the world very soon, so stay tuned to see the basketball legend and his Kia K900. The 2015 Kia K900 is in Phoenix so stop by our showroom today and test drive this fantastic new luxury sedan that has one amazing stamp of approval.
