Strategic Vision has just named Kia as one of the top automotive brands with the highest overall quality. This prestigious study is considered the industry’s most complete measure of a brand and vehicle’s quality, giving new car shoppers a good indication of which cars they should shop for.
Editors at Strategic Vision found that the Kia Sorento and Sedona were exceptional examples of the CUV and minivan segments, applauding the automaker’s concentration on “design and technology.”
“Kia's focus on design and technology has nurtured the belief that customers have in the thoughtfulness and quality of their products,” said Alexander Edwards, President of Strategic Vision.
The study surveyed over 39,000 new-car owners to see which ones provides the most value, design and innovation. According to Strategic Vision, Sorento and Sedona owners praised the cars’ performance, design, craftsmanship and overall value.
“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”
Visit us today at Camelback Kia to find out why Kia is consistently chosen as a leading automotive brand in the U.S.
